Toyota to be star attraction at Dubai Motor Show

Press release

Published November 3rd, 2011 - 10:09 GMT

Al Bawaba

Al-Futtaim Motors exclusive distributor for Toyota in the UAE has announced that Toyota will once again be the biggest exhibitor in this year's motorshow, reiterating the brand’s market leading position in the UAE.

“We are delighted to participate once again in this prestigious Motor Show and like always anticipate a great response. The show will serve to further strengthen the Toyota brand in the UAE while enabling visitors to glimpse the 2012 offerings” said Simon Frith, Managing Director of Al-Futtaim Motors.

“It is an event we look forward to as it is an open platform enabling us to interact with our customers in a different way than the classic showroom visits. We have some exciting UAE special announcements, offerings and launches taking place throughout the show which I’m sure our customers will welcome very much,” he continued.

The UAE’s leading car brand will unveil one of its most favored sedans in a regional debut that will showcase the car’s complete new design.

Visitors will also be treated to a tantalizing glimpse of Toyota's future with the display of the FT-86 Concept car which will be available in the UAE market during 2012. In the meantime, sports car enthusiasts and gaming fans will be able to virtually enjoy a fun drive of the FT-86 Concept car through a special digital gaming station.

The 1,484 sqm stand in Hall 4 will feature the newly launched Yaris Hatchback, in addition to the other popular car models such as Corolla, Aurion, Avalon, Previa Innova, Rav4, Fortuner, FJ Cruiser, Prado, Land Cruiser and Sequoia.

The stand will also have a special Xtreme arena featuring FJ Cruiser, Hilux and Land Cruiser Xtreme models that have been specially modified to honour the UAE’s passion for Toyota’s legendary ruggedness.

Most importantly, in line with Toyota’s global vision about enriching lives around the world with the safest and most responsible way of moving people Toyota will be showcasing its Toyota Hybrid Synergy Drive.

“We invite all Motor Show visitors to come and lay eyes on the future of responsible mobility” Simon Frith concluded.

Background Information

Toyota

We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community, and our planet in order to build a better tomorrow.

Company Profile

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.