All-new Toyota Corolla steps into the spotlight

Press release
Published December 8th, 2013 - 04:29 GMT
Toyota Corolla
Toyota Corolla

Following its acclaimed regional premiere at the Dubai International Motor Show, the all-new Corolla has been officially launched by Al-Futtaim Motors, exclusive distributors of Toyota in the UAE.

Building on 47 years of successful history, the 11th generation of the bestselling vehicle in the world reflects a more dynamic design aiming to revolutionise consumers’ perceptions about the iconic sedan.

In addition to its revolutionary modern design, the new model enjoys a premium interior and advanced safety systems that match the demands of the ever more sophisticated market. 

Available with a 1.6L and a newly introduced 2.0L engine, the vehicle benefits from a dramatically improved driving performance that complements its legendary reliability. 

With its new packaging the Corolla appeals to young achievers aspiring to drive an iconic vehicle, which reflects their style and implies a sense of accomplishment. 

“The all-new 2014 Corolla is not an evolution, it’s a revolution” said Jon Williams, Managing Director, Al-Futtaim Motors during the press launch event.

“Chief Engineer Shinichi Yasui has managed to integrate the unique DNA of the world’s best-selling car with a revolutionary design. The result is spectacular” he added. 

Corolla accounts for 15% of Toyota’s total global sales and 15% of Al-Futtaim Motors’ sales in the UAE, which makes it a key contributor to the strong brand image that Toyota has established around the world and in the UAE. 

 “With 40 million Corollas sold globally since its launch and the fact that 26 million of these cars are still in use around the world, is a great example of the car’s famed quality, durability and reliability. With its dynamic modern design, the new 2.0L engine and wide range of options, we believe this vehicle will help Al-Futtaim Motors maintain its position as the number one automotive supplier here in the UAE.”

Dynamic exterior and a stylishly spacious interior 

The Corolla’s new design theme gives the vehicle an immediate visual impact through a more sophisticated and innovative look.

The exterior aims to achieve both a strong presence and a distinctive evolution from the current model. The elegance is accentuated by the cleanly sculpted surfaces; pronounced flared wheel arches and newly introduced DRL (Daytime Running Lights). 

The extensive range of body colours aims at satisfying the tastes of a wide consumer base with six exterior colours: Super White, Silver Metallic, Gray Metallic, Black Mica, Blue Metallic and Dark Blue Mica.

Available in Gray and Ivory, the Corolla’s interior matches the visual impact of the exterior and adds new levels of refinement. Class leading cabin volume, as a result of the wheelbase being extended by 10 cm’s, delivers a more spacious and comfortable experience for all passengers.

A horizontally oriented dash panel design further adds to the interior’s sense of spaciousness and premium, soft touch materials and metal-like accents help convey a sense of quality and modern prestige. 

Improved driving dynamics 

The current Corolla is well-reputed for both stability and ride comfort. Engineering efforts for the new model also focused heavily on enhanced handling, which has been achieved by improving body rigidity and by lowering the overall vehicle height by 5mm to achieve a lower centre of gravity. 

The new model remains committed to delivering great fuel economy in the compact sedan segment. It comes with an Eco Mode to help promote environmentally-friendly driving. 

Comfort and utility

The all-new Corolla has a highly efficient air conditioning system delivering great cooling to passengers.

The new vehicle also features an advanced audio system providing excellent sound quality through 4 and 6 speaker configurations. A USB/AUX connection has also been adopted to reflect the needs of customers.

A Smart Entry & Push Start System will be available on the top of the range 1.6L and 2.0 models, with an engine immobilizer preventing the engine from starting without an authorised key, while the 2.0L Limited model also features a sun roof and cruise control system. 

Extensive safety features 

The new Corolla has been engineered to provide the highest active and passive safety standards. This is demonstrated by the five-star safety ratings from the world’s strictest safety assessment programmes such as Euro Ncap, Latin Ncap and ANcap. 

The use of lightweight, high-strength steel achieves an improved collision performance. The Brake Control System comes with ABS (Anti-lock Brake System) and EBD (Electronic Brake force Distribution) to ensure a greater stability during braking. A Brake Assist feature is available to compensate for a driver’s failure to depress the brake pedal deep enough during an emergency. 

From a passive safety viewpoint, the adoption of numerous energy absorbing components offers significantly improved pedestrian protection in the event of an impact. 

To help reduce the impact on the occupants in a collision, the Corolla has adopted force limiters to reduce the pressure on the occupant’s chest when wearing the seatbelt. Moreover, the car comes equipped with SRS airbags for the driver and front passenger for added protection in the event of an emergency.

Pricing and availability 

The new Corolla is available for sale in all Al-Futtaim Motors, Toyota showrooms across the UAE from 6th December 2013 with two engine variants offering standard automatic transmission. 

The 1.6 L model is available in three different packages; the S entry model priced at AED 59,500, SE at AED 63,500 and SE+ at AED 68,500. 

The 2.0L also comes in three different packages with the entry level SE priced at AED 66,900, SE+ model priced at AED 69,900 and the top of the range Limited model at AED 73,900.

Background Information

Toyota

We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community, and our planet in order to build a better tomorrow.

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

ولي العهد السعودي يبرر للصين سياستها مع "الأيغور"

Published February 23rd, 2019 - 11:45 GMT
ولي العهد السعودي محمد بن سلمان
ولي العهد السعودي محمد بن سلمان

اعتبرت بعض وسائل الإعلام الغربية أن ولي العهد السعودي برر خلال زيارته إلى الصين إنشاء سلطات هذه البلاد معسكرات خاصة باحتجاز المسلمين الأويغور الصينيين.

وخلصت وسائل الإعلام هذه، بما فيها مجلة "نيوزويك" الأمريكية، إلى هذا الاستنتاج استنادا إلى ما نقله التلفزيون الصيني عن الأمير محمد قوله أمس الجمعة، خلال لقائه الرئيس الصيني، شي جينغ بينغ: "لدى الصين الحق في ممارسة أنشطة مكافحة الإرهاب والتطرف من أجل أمنها القومي".

وفي اقتباس أوسع من تصريحات ولي العهد السعودي، نقلت وكالة "شينخوا" الصينية عن الأمير محمد قوله: "تتمسك السعودية بقوة بسياسة "صين-واحدة"، ونحترم وندعم حقوق الصين في اتخاذ الإجراءات اللازمة لمكافحة الإرهاب والتطرف من أجل حماية الأمن القومي، ونحن مستعدون لتعزيز التعاون مع الصين".

ويشار إلى أن التلفزيون الصيني الناطق باللغة الإنجليزية استخدم في نقله تصريحات ولي العهد السعودي عبارة "De-extremization"، وهو مصطلح تلجأ إليه بكين لوصف سياساتها المثيرة للجدل تجاه المسلمين الأويغوريين.

وحسب تقديرات منظمات دولية، احتجزت الصين في المعسكرات الخاصة مليونا أو حتى أكثر من ذلك من المسلمين الأويغوريين، حيث يتعرض هؤلاء لـ"برنامج إعادة التعليم" الذي تقول بكين إنه يهدف إلى مكافحة التطرف، وسط أنباء عن تضييق حقوقهم وإلزامهم بدراسة العقيدة الشيوعية.

وتعرضت بكين لانتقادات دولية واسعة على خلفية سياساتها تجاه الأقلية المسلمة المقيمة في غرب البلاد، حيث حذرت منظمة "هيومن رايتس ووتش" من أن هذه الجهود المضرة بحقوق المسلمين تكثفت منذ أواخر 2016.

وسبق أن وجهت جماعات من المسلمين الأويغوريين دعوة إلى ولي العهد السعودي لاستخدام زيارته الرسمية لبكين كي يضغط على الصين في مسألة المعسكرات، باعتبار المملكة مدافعا عن حقوق المسلمين في شتى أنحاء العالم.

وخلصت "نيوزويك" إلى أن الأمير محمد يسعى لبناء تحالفات جديدة في الشرق، في ظل الانتقادات التي تعرضت لها المملكة على خلفية مقتل الصحفي السعودي جمال خاشقجي داخل قنصلية بلاده في اسطنبول.


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