Toyota reveals Optimistic 2012 Sales and Production Plan
Toyota Motor Corporation (TMC) recently disclosed its optimistic sales and production plan for 2012. The plan documents a 20% increase in sales forecast from its 2011 figures, with targeted global sales of 8.48 million units globally in 2012.
TMC is looking to set new sales records for 2012, with the goal of returning to 2007 levels when Toyota sold 8.43 million vehicles world-wide. After a year in which Toyota’s production was stunted by the Japanese earthquake and tsunami, as well as Thailand’s floods, the auto manufacturer has proven its resilience by entering 2012 more competitive than ever. A number of new models are scheduled to be rolled out in 2012, and major expansion into emerging markets such as China and other Asian countries is underway.
Toyota has also revealed its prediction of steady growth in its 2013 sales, with sales estimates of 8.95 million vehicles world-wide
“In 2012 we are going to see Toyota assume a dominant position in the global market,” commented Nadim Haddad, the Marketing Manager at Central Trade and Auto Company (CTA), the exclusive dealer for Toyota, Lexus, and Hino vehicles in the Kingdom. “Following the natural disasters in Asia that negatively affected Toyota’s production numbers, we are now seeing a situation where the company has recovered its manufacturing capacity and is fully able to meet the high global demand. Toyota guarantees a relaxed and fun driving experience, so it is no surprise that the car maker is increasing its market share in a number of different regions of the world.”
Toyota vehicles have always been on top of the global auto list due to their outstanding performance, safety features, and high production standards. Toyota was ranked #1 in the “Top 100 Most Valuable Global Brands” according to the 6th annual BrandZ report on the auto industry. Toyota was also ranked the 27th best overall brand worldwide.
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