Toys “R” Us launches ‘The Great Big Festive Book’

Press release
Published September 25th, 2014 - 07:01 GMT

Toys “R” Us, the world’s favourite toy and juvenile products retailer, has launched its first ever annual ‘The Great Big Toys “R” Us Festive Book’ bursting with over 130 pages of toys that are sure to thrill every child.

Set to take the UAE by storm, ‘The Great Big Toys “R” Us Festive Book’ will begin to arrive into homes with newspapers nationwide this festive season. Brimming with over a 1000 fantastic gifting ideas for toys, electronics, kids apparel and baby products – including hundreds of items exclusively available at Toys “R” Us – kids will be spoilt for choice!

Sam Ghori, General Manager, Toys ”R” Us  said “As we approach this festive season, the Toys” R” Us team and I have put together an exciting collection of toys, games and baby accessories that are sure to thrill your children. Our team has reviewed all the latest trends and what’s hot this festive season to recommend some of our favorites. We have packaged this in a comprehensive, easy to read format, including handy tips and info to help you cope with the “pestering pressures” of your little ones, making toy shopping hassle free.” 

Keeping it simple and straightforward, ‘The Great Big Toys “R” Us Festive Book’ has been categorized into easy and relevant sections that include the Toys “R” Us fabulous 20, huge savings, gifts for boys and girls, family and learning, outdoor, preschool and even gifts for newborns and toddlers from Babies “R” Us!  It also includes a wish list that kids can fill in at home to make the shopping trip all the more easier for moms and dads

“The Great Big Toys “R” Us Festive Book unveils the “Fabulous 20” top toys for this festive season. These incredible toys recommended by our play experts promise endless fun and are among the most desired toys globally. As your children start listing their favorite must have’s in their wish-list you can shop confidently with the “Fabulous 20” toy list in hand, giving you the inside scoop on what is trending for kids and kids at heart” said Oliver Sibul, General Merchandise Manager at Toys “R” Us.

With so much to offer ‘The Great Big Toys “R” Us Festive Book’ is set to become every parents ultimate shopping guide!

“Ultimately we hope that these gifting ideas will light up the lives of those special little ones, we all hold dear to our hearts and see the anticipation turn into pure delight whilst they unwrap their presents” added Mr Ghori.

Background Information

Toys "R" Us

Toys "R" Us launched by the Al-Futtaim group in Dubai in 1995. The stores offer an unrivalled range of indoor and outdoor activity games, toys, and bicycles for young children with an emphasis on learning and technology. The store also caters to mothers through its Babies "R" Us section, featuring the largest selection of baby products, such as furniture, car seats, strollers and more. 

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