Trend Micro Boosts Channel Leadership With Expanded and Enhanced Partner Program for Asia Pacific, Middle East, and Africa

Press release

Published February 18th, 2020 - 07:19 GMT

Trend Micro Boosts Channel Leadership With Expanded and Enhanced Partner Program for Asia Pacific, Middle East, and Africa

Dhanya Thakkar, senior vice president, Trend Micro, AMEA

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today announced that it is launching a newly expanded and enhanced channel partner program in Asia Pacific, Middle East, and Africa (AMEA). Underpinning the program are several key initiatives designed to help channel partners generate more margins, capture new revenue streams, and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry. After 30 years in this business, we continue to stay true to our unfaltering commitment of making our partners successful and achieving growth together,” said Dhanya Thakkar, senior vice president, Trend Micro, AMEA. “With the AMEA channel program, we aim to reward performing partners with extended benefits, and the right tools to create and close more business opportunities.”

The major enhancements include:

Higher profitability and margins: Streamlined discount structures based on deal registration; sales and marketing incentives across all partner tiers and distributors; and new rebate schemes for gold and platinum partners
Customer-centric approach: Highly-subsidized and strategically-curated not-for-resale (NFR) packages of Trend Micro’s solutions for partners to better address real-world customer cybersecurity pain points
Cybersecurity talent development: Complimentary training series delivered through the TRENDs Campus – Trend Micro’s new channel sales and technical enablement initiative designed to educate partners in the latest cybersecurity knowledge and trends, Trend Micro’s industry-leading solutions, and the art of opportunity discovery
Tighter collaboration: A set of enhanced business tools, including a refreshed partner portal, a new mobile app, and a business analytics dashboard, to drive joint field activities

Channel partners in AMEA can get in touch with their local Trend Micro channel account managers to receive more information on how to maximize the new program and drive more business together.

Background Information

Trend Micro

For over 30 years, Trend Micro’s unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats.

The depth of our experience remains unmatched. From the endpoint to the network to the cloud, we’ve got you covered with a connected threat defense recognized by analysts, customers, and industry gurus of all kinds.