Turkish Airlines launches ‘Invest On Board’ platform for investors to reach business startups in the sky

Press release
Published November 25th, 2013 - 07:59 GMT

Turkish Airlines has launched its newest high-flying business venture to great success, giving entrepreneurs the chance to reach investors in the sky. Invest On Board is a worldwide program that allows investors to meet startups while onboard sitting in their seats. 

Starting this December, Invest On Board will fly in partnership with eTohum, a program which aims to introduce new entrepreneurs into the marketplace, 11 startup ideas into the skies on Turkish Airlines flights. Using the Turkish Airlines’ In-Flight Entertainment system ‘Planet’, which offers films, short programs, music, radio channels, games, and live flight information to passengers in an interactive, digital touchscreen, investors will also be able to browse through video pitches to encounter the next big idea. These ideas will be renewed in Turkish Airlines’ Planet system on a monthly basis. 

Away from their busy offices and regular workdays, Invest On Board gives investors the opportunity to encounter the next big business in an easy, accessible format, and startups get a chance to grow without having to search for the perfect investor. The project will be online at InvestOnBoard.com where new startups can apply to be periodically included in newer video pitch releases. Turkish Airlines looks forward to making the perfect matches between startups and investors in the skies through Invest On Board.

The campaign is to further promote the entrepreneurial spirit of Turkey in a fresh and noticeable way with an unconventional, distinctive and modern message. As Turkish Airlines, we come on to the world scene with a new trademark. 

Background Information

Turkish Airlines

Turkey's "rising star", Turkish Airlines, began its’ journey back in 1933 with 5 planes. Today, Turkish Airlines boasts a fleet of 335 aircrafts (passenger and cargo) and continues that journey with the same excitement. With its growth figures placing the company among the leading airlines in the world, Turkish Airlines, with a momentous decision in 2013, made the biggest airplane purchase in the history of Turkish Civil Aviation. 

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Mohammed Al Tawil
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