Tyrn on the light and feel sensational with Satin-Smooth skin

As a woman, what are your top three beauty wishes, slimmer body, softer skin or not having ever to worry about your body hair again? Imagine the freedom of knowing that you don’t have to routinely use waxing, epilating devices or risky shaving blades to get rid of unwanted hair. Well, prepare to be enlightened by a new product that enables this and will change women’s beauty routines forever. Philips launched Lumea, a proven effective Intense Pulsed Light (IPL) depilation solution that grants women the ultimate beauty wish; to feel free from unwanted hair and have perfectly smooth skin every day.

Philips Lumea uses Intense Pulsed Light (IPL), the latest advanced technology used by the professional beauty industry for hair removal – adapted for use at home. Philips Lumea is a one-piece, handheld appliance which uses IPL-technology (flash light) to progressively reduce the hair re-growth to a minimum. This system minimizes the hair re-growth in a simple two step approach, by applying gentle pulses of light to the hair follicles.

Step 1: To ensure the light energy is channelled in the most efficient way to the follicle, pre-shave the application area every time before applying the device. The pre-shaving step can be left out as soon as there’s no hair re-growth anymore.

Step 2: Set the light intensity to the recommended level for your skin

and body hair colour. Afterwards use the device to apply gentle light pulses to the skin which will make the remaining hair roots shed naturally. An integrated UV filter makes sure the light only reacts on the hairs and leaves the skin unharmed.

Repeating this method every two weeks for underarms and bikini area, and every four weeks for legs will progressively reduce the body hair density to the minimum and prevent new hairs from growing back.

John Smith, Vice President & Sub Cluster Leader, Philips Consumer Lifestyle, Sub-Cluster Middle East & Africa, comments: “Philips has been working with leading dermatologists Dr. med. Paul Berretty (Catharina Hospital Eindhoven, the Netherlands) and Prof. Dr. med. Peter Bjerring (Director Molholm Private Hospital, Denmark) for almost 7 years in the field of light based hair removal and these relationships, alongside a real desire to have this product available for home use by consumers has led to the development of Lumea. Philips Lumea can be used effectively in the comfort of your own home. Five adjustable light settings ensure a gentle and optimum treatment across a wide variety of skin tones and hair colours whilst an integrated UV filter and advanced safety controls provide maximum protection for skin.”

Now you can say goodbye to expensive courses of salon laser treatments, painful waxing sessions, short term results and unsightly reactions like in-growing hairs and shaving rashes. Consulting US dermatologist Vic A. Narukar says of this development: “In my practice, patients are always requesting an easier solution for hair removal. I think Lumea is an accessible, easy to use tool that is safe and effective for at-home use.”

So, say hello to the feeling of smooth skin all the time – for that smooth feeling all year round. Get ready to shine the light on a confident new you this summer and to looking and feeling your very best. Lumea is available in through its exclusive distributors in the Kingdom Ahmed Abdulwahed Co. and other selective electronics and pharmacies across KSA.