UAE and KSA Residents Prepare to Spend More Time Online This Year in Ramadan Than in Previous Years as They Ready Themselves for Ramadan at Home

Press release
Published April 23rd, 2020 - 07:46 GMT
UAE and KSA Residents Prepare to Spend More Time Online This Year in Ramadan Than in Previous Years as They Ready Themselves for Ramadan at Home
With these restrictions in place, YouGov’s latest survey looks in to how residents in both KSA and UAE expect their experience of Ramadan 2020 to differ.
Highlights
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home

As is the case in most of the world at present, Covid-19 response in most countries globally has included restrictions on movement of residents with calls to stay at home and practice social distancing. This has extended to full day or partial lockdowns in many of these countries and KSA and UAE are no different.

What will differ this year is how residents in these countries experience Ramadan in 2020. Group gatherings like early morning sahour (pre-dawn meal) and iftars (post-sunset fast-breaking meals) as well as daily Taraweh (night prayers) are not possible this year due to the Covid-19 related restrictions on movement.

With these restrictions in place, YouGov’s latest survey looks in to how residents in both KSA and UAE expect their experience of Ramadan 2020 to differ.

The survey reveals that 83% of residents of both countries expect to fast this Ramadan, with KSA residents almost unanimously (98%) indicating that Covid-19 has not impacted their intention to fast (in the UAE it was 68%). In KSA, the intention to fast is consistent across all age groups whilst in the UAE, only 60% of 45+ aged people intend to fast vs 87% of 18-24 year olds.

Apart from intention to fast, behaviour is also seeing some other shifts. Charity work and donations typically see a spike during the Holy month as people reflect on how fortunate they are and think about those less fortunate and dispense of their Zakat (mandatory charitable contribution). This year 66% of UAE and KSA residents expect they will be donating more to charity vs previous years.

Background Information

YouGov

In the Middle East and North Africa and South Asia, YouGov has the largest pure research online panel where hundreds of thousands of people participate in surveys across 21 countries. We pride ourselves on providing first-class quantitative analysis, which offers unparalleled regional insight across the Arab world.

We have a culturally diverse team of passionate and forward-thinking researchers who are specialists across a range of industry sectors. Every day leading brands, businesses and the media trust us to offer a more accurate, more actionable portrait of what the world thinks.

 

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