UAE Exchange awarded ‘Brand of the Year’ by Superbrands

Press release
Published June 25th, 2014 - 06:37 GMT

UAE Exchange has been voted as ‘Brand of the Year’ by Superbands, owing to its supremacy in the market, longevity and customer loyalty. The leading global remittance and foreign exchange brand received the coveted title at the 10th annual Superbrands tribute event held in Dubai.

UAE Exchange has been chosen as the strongest brand in the country based on a meticulous selection criterion set by the Superbrands Council, involving professionals from various sectors of home-grown as well as international brands, to select the winner through a voting mechanism. The remittance major has bagged the Superbrand title consecutively five times earlier, which is a remarkable accomplishment.

Speaking on the occasion, Mr. Varghese Mathew, Country Head – UAE Exchange, UAE, said, “We are thrilled to be adjudged as UAE’s Brand of the Year 2014. UAE Exchange always strives to offer premier services and brand experiences to its customers, who have consistently bestowed their trust upon the brand. It is very encouraging to be recognised for our commitment towards serving our customers distinctly, as we continue to strive towards achieving excellence in every aspect of our operations.”

The quest to achieve the best has always been a UAE Exchange trait, be it in offering innovative services, adopting latest technology or making itself more accessible to its customers. It is this essence which has brought the organization many awards and recognitions including the , Dubai Quality Award, Asia’s Most Promising Brand Award, Dubai Human Development Award, Dubai Service Excellence Scheme Award, Sheikh Mohammed bin Rashid Al Maktoum Business Award TISSE Certification from TICSI, UK, Banker Middle East Product Award, Sheikh Khalifa Excellence Award, Best Partner by Emirates National Development Programme, UAE Emiratisation Award, Deutsche Bank STP Excellence Award, Customer Service Week Star Award, Positive Business Award, Global HR Excellence Award & Best Employer Award, ISO 9001 and 14001 certification and Bizz Award for being the most inspirational organization.

The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.

UAE Exchange is well known for its endeavours to bring more value to its customers. Today it has the largest branch network in its class with over 700 direct offices across 32 countries. Its strong corresponding banking relationship with over 150 leading global banks adds to the might. Customers can now walk into any of their 135 branches in the UAE. This strong presence includes the 16 outlets in the Dubai Metro network. The remittance major offers wide range of services under a single roof including money transfer, currency exchange, payroll solution, travel solution, bill payment and more.

At UAE Exchange, more than 9000 professionals representing over 40 nationalities, strive to achieve excellence and bring delight to customers, worldwide. These penchants for quality has enabled the remittance major attain the trust of customers, partners and regulators alike, thus earning the acclaim ‘World’s Trusted Money Transferrer’.

Background Information

UAE Exchange

With a presence in more than 31 countries, UAE Exchange is a leading global remittance, Foreign Exchange and payment solutions brand. We are committed to provide our more than 15 million customers, with multiple financial solutions at one counter. With a team of 9000 employees, we operate in some of the world’s dynamic markets, and strive to offer our customers a wide range of financial products and solutions. With a focus on innovation and new product development, we are poised to help you address all your financial needs under one roof.

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Sanghamitra Sajil

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