Unique crystalline finish, an ergonomic pebble keyboard, and top performance

LG Electronics has announced two new notebooks in their Aurora series -- the LG S430 and LG S530, featuring a slim looking design with bold chamfering (beveled design) and an ergonomic pebble keyboard for comfortable computing. With attractive, brightly colored exteriors and boasting 14-inch and 15.6-inch HD LED LCD screens, the LG S430 and LG S530 offer an alluring design with a sleek Crystalline Finish, while delivering outstanding computing power.

The LG S430 and the LG S530 provide an outstanding value package through their ingenious Crystalline Finish lids. Using NCVM (Non-Conductive Vapor Metallization) technology, an innovative coating process that produces a colorful metallic veneer, LG Aurora notebooks have a pellucid, glossy exterior that provides genuine value to customers through improved scratch resistance and a strengthened cover. The pebble keyboard and the bold chamfer cutting around the chassis enhance the slim, sharp feel of the Aurora notebooks giving them a high-end model edge, while bold coloring – in Aurora Purple or Aurora Blue – delivers the perfect highlight.

“LG has designed notebooks which offer an equally stylish and powerful computing experience,” said Kevin Cha, LG Levant Managing Director. “With an avant-garde slim design and unique Crystalline Finish, the LG S430 and LG S530 set new standards, while offering features and functions that can compete with any notebooks in their class.”

The LG S430 and LG S530 include optimized features that let users carry out everyday tasks or enjoy multimedia content with absolutely no frustration. The notebooks enable wireless sharing of videos, photos, and music from other DLNA based devices, granting “easy and seamless” content exchange through LG’s Media Funtasia software; with all devices instantly connected, users can transfer movies from the notebooks to TVs with a quick simple drag.   

With a second generation Intel Core i5 processor – which is 20 percent faster than the previous generation of Intel processors – and an external graphics card, the Aurora notebooks deliver a faster, smarter performance.

Supported by the “Crystalline by Aurora” campaign, the LG S430 and the LG S530 will be available in the Middle East, Africa and Asia <insert timeframe> followed by Europe, the Americas and CIS soon after.