VIVA reaches one million customers in just three years

VIVA, Kuwait’s newest and most advanced mobile telecommunications service provider, today announced that it has now exceeded one million subscribers on its network. To celebrate this momentous milestone, the company announced that it will hold a number of exciting festivities to commemorate the occasion and celebrate it with its customers and the wider Kuwaiti community.  

Salman Al-Badran, VIVA’s Chief Executive Officer, commenting on the occasion, said: “We are very proud to welcome our millionth customer. VIVA has progressed a long way since we welcomed our first customers in 2008. This achievement is testament to the dedication and commitment of the whole VIVA family in delivering the latest technology and tailored services that serve the individual needs of our customers. In just three years, we now serve the equivalent of a third of Kuwait’s population, which is without doubt a milestone for VIVA. Looking ahead we aim to continue driving VIVA’s growth as we present our customers with the latest voice, data and information services. 

“Although we were the third operator to enter the Kuwaiti market, VIVA has been able to compete strongly and had attained over 20% of the Kuwaiti telecommunications market share by the end of 2011, providing customers with a state-of-the-art network that covers more than 99% of the country and is unmatched in reliability.” 

Since the launch of VIVA’s commercial operations in the Kuwaiti market, the company has consistently sought to present new and exclusive telecommunications, data and information services to its customers. Through its innovation and commitment, VIVA has quickly developed a unique and unprecedented market position as a telecoms leader in Kuwait, stemming from its belief in the importance of frequent and relevant interaction with its customers and rooted in its promotional offers and competitive prices, as well as a reputation for excellence in customer services. 

Along the way to its millionth customer, the company has celebrated many other milestones, including: launching the Apple iPhone, the world’s favorite smartphone, in Kuwait; introducing Kuwait’s smallest commercial internet router; becoming the first company to officially sponsor the Kuwaiti National football team; and signing the unique partnership agreement with Manchester United, one of the world’s biggest and most successful football clubs. 

“We have been able to engage effectively in a fiercely competitive sector by listening carefully to what our customers are saying, focusing on their needs and being enthusiastic investors in, and early adopters of, new trends and technology.  VIVA’s aim is to deliver excellent services that use the latest telecommunications technology available, while offering customers the most creative and innovative promotions. This commitment has helped us achieve the success we have had to date and we look forward to continuing this success in the future,” concluded Al-Badran.