Volvo S60 is the “Middle East Car of the Year” Winners of Middle East Motor Awards 2011

Press release

Published November 17th, 2011 - 05:19 GMT

Al Bawaba

In one of the keenly contested and prestigious auto awards in the Middle East, Volvo S60 drove away with the coveted ‘Car of the Year’ honour at the Middle East Motor Awards (MEMA) ceremony held at Expo Centre Sharjah on Thursday, November 3, 2011.

H.E. Mohammad Ben Sulayem, Vice-President of FIA Middle East and President of the Automobile and Touring Club UAE, in the presence of Mr. Saif Mohammed Al Midfa, Director-General of Expo Centre Sharjah, handed over the awards to the winning car manufacturers.

A well-balanced and stylish luxury sedan, Volvo S60 has a strong turbocharged six-cylinder engine, smooth ride quality and leading-edge safety technology. The 2011 Volvo S60 was the first car to enter the market with an optional pedestrian detection system that spots real, live humans and automatically applies brakes to help avoid colliding with them.

“MEMA is the most coveted and prestigious award in the Middle East. It is also the most credible award of its kind, judged by 19 highly sought-after automotive experts from 10 countries, including Lebanon, Oman, Jordon, Egypt, Bahrain, Syria, Qatar, Kuwait, Saudi Arabia and the UAE. It is also the ultimate recognition for vehicles in various categories,” said Mr. Al Midfa.

The nomination and judging process for the second edition of the Awards lasted well over eight months with each jury member required to fill in individual scorecards for all the nominated vehicles. The judging criteria was based on various technical and consumer aspects such as vehicle design, handling, safety features, emotional appeal, value for money, etc. All the scores were tallied and the vehicles with the maximum points were awarded the prestigious titles.

Middle East Motor Awards, considered as the only independent and the biggest award of the regional automotive industry, is organized by Expo Centre Sharjah with the support of Sharjah Chamber of Commerce & Industry.

Background Information

Volvo

We have created world-changing innovations since the first Volvo rolled off the production line in 1927. The modern seatbelt. The side impact protection system. The pedestrian detection system. Today, Volvo Cars is one of the most well-known and respected premium car brands, preparing for a new future that will be all-electric, autonomous and connected.

Our company is a truly global organisation: our roots are decidedly Scandinavian, but we have manufacturing, research and design operations in Europe, Asia and the Americas.

Company Profile

Mahmoudia Motors

Established in Jordan in 1999 under the umbrella of Mahmoudia Group, Mahmoudia Motors is the sole and official dealer of Jaguar and Land Rover vehicles in the Kingdom. Providing the local market with premium luxury cars, Mahmoudia Motors is a name synonymous with innovation, unparalleled sophistication, powerful performance and unrivalled safety standards, positioning it as a leading dealership within the Jordanian automotive industry. Mahmoudia Motors is a customer-centric company, and over the years, it has been recognized by numerous prominent regional dealership awards for its exceptional customer service. The automotive group ensures its customers enjoy access to highly professional and qualified after-sales services through its state-of-the-art service centre, which is staffed by specialized and certified mechanics and technicians for each individual car brand.