Wasl Confirms Dubai’s Real Estate Market Attractiveness and Vitality

Press release
Published January 28th, 2019 - 06:58 GMT
During the event
During the event

wasl properties announced today the complete sale of its ‘Gardenia Townhomes’ development after the launch of sales for the project’s second phase which was originally scheduled to launch at the end of 2020 according to the company's plan.

wasl announced an open house for the project on 20 January, and in response to the unanticipated high demand from customers, the company launched the sales the following day on the 21st to cater to the strong, unprecedented demand by interested buyers and investors who booked half of the project’s released units on the first day, amounting to 128 townhouses.

The company also granted buyers a payment plan that spans till the end of 2020 and announced an ‘Investor Package’ that enables customers to pay until the end of next year. Those who can cover the total outstanding amount by the end of 2019, however, will benefit from a 2% discount.

The company’s decision to launch the second phase of the development for sale is due to two reasons: the project is set for completion before the closing of the year, enabling buyers to move in; and investors are granted a first-of-its-kind opportunity to manage and rent out their purchased units through wasl. Therefore, investors would be forgoing the challenges that accompany the leasing process, leaving it in the hands of experts in the field to handle it for them.

Zainab Mohammed, Chief Property Management and Marketing Officer at wasl properties, said: “We only planned to host a show villa last week, but we had to cater to customers’ demands. Thus, we launched the first phase for sale, and as a result of its monumental success, we are proud to launch today the sale of the second phase of Gardenia Townhomes. This response reflects the vitality of the Dubai real estate market and its attractiveness to investors as well as the leading role we play in strengthening it in the build-up to Expo 2020. The confidence we have from our customers, resulting in a 99% customer satisfaction rate, is due to our long experience in developing projects and the leasehold market."

"We also launched a marketing campaign to inform our customers of the project’s unique features and provide them with the necessary details to help them make informed decisions. This comes as part of our core mission to support the real estate market and attract more investments to the sector. Our recorded success is also attributed to our awareness of customer needs and requirements, whereby we presented them with unique activities during the sales process that undoubtedly resulted in a distinct, memorable experience for them.”

wasl also made sure to complete the sales as quickly and conveniently as possible for its customers by dedicating 12 counters to avoid any queuing. It also added a recreational area to ensure the comfort of investors which included food carts, a children's play area, and comfortable seating areas, reflecting the exceptional lifestyle provided for its customers through its launched projects.

Gardenia Townhomes, which includes 257 townhouses, is located on the eastern side of wasl Gate (the master project) near Ibn Battuta mall, and consists of three- and four-bedroom townhouses.

Background Information

wasl Asset Management Group

wasl Asset Management Group, one of the largest real estate management companies in Dubai, was established by the Dubai Real Estate Corporation (DREC) to oversee the management of its assets and grow its real estate portfolio. 

wasl’s operations span various sectors; from residential and commercial properties, to industrial plots of land and from leisure and entertainment to hotels and serviced apartments.​​​​​​

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Contact Name
Ahmed Malik
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