World Cup Fun, Thrills and Instant Prizes at City Centre Deira

Press release
Published July 1st, 2018 - 07:12 GMT
City Centre Deira will feature ‘The Longest Goal’ game.
City Centre Deira will feature ‘The Longest Goal’ game.

Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—is rolling-out thrilling World Cup themed experiences for visitors of City Centre Deira as part of its Dubai Summer Surprises programme, from June 23 to July 14, 2018.

Visitors who don’t want to miss a single minute of the action will be pleased to know that all the games are screened at City Centre Deira’s VOX Cinemas, VOX  Cinemas OUTDOOR at Aloft City Centre Deira, and at La Fabrique at Pullman City Centre Deira.

Football enthusiasts will enjoy ‘The Striker’: City Centre Deira’s mixed reality game where players will wear a Virtual Reality headset and be transported to football stadium with cheering crowds. Participants will have to score a goal for their team to win the finale. Once the player scores the goal, he will instantly win a prize from City Centre Deira. To participate, shoppers simply need to spend AED 300 at the mall.

City Centre Deira will also feature ‘The Longest Goal’ game. Get charged up to break the record of the longest ‘goal shout’. There will be a timer indicating the length of their shout.  The longer they shout, the higher the value of the voucher they receive. 

Social media fans are invited to stop by the ‘Fan Booth’ to show support for their favourite team this World Cup. Visitors can take an exciting photo of themselves and get them jazzed up with funky football-themed filters such as flag colours, which they can instantly share with their followers on social media.

Fans can show their favorite team their support and gear up at one of City Centre Deira’s sports stores: Sun & Sand Sports, Nike, adidas, Under Armour or Stadium, which all have the colourful football jerseys available.

Visitors can ‘expect more from this summer’ at City Centre Deira, with a jam-packed Dubai Summer Surprise programme. Residents and tourists can take advantage of the incredible discounts, promotions and winning opportunities, in addition to world-class shopping, dining, and entertainment experiences throughout the season. For more information, please visit: or or or

Background Information

Majid Al Futtaim

Majid Al Futtaim develops and operates a range of community and regional malls that vary in size and type, and each mall is strategically developed to meet the specific needs and requirements of its market.

PR Contact

Contact Name
Nerry Toledo
Contact email

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