World Premiere of Audi S Models at the IAA 2011

Audi will present its new S models for the first time at the 2011 Frankfurt Auto Show (IAA). The new Audi S models are powered by a new engine - a four-liter, twin-turbo V8, which combines ample power with low fuel consumption in keeping with the times.
The S6 and S7 use the 420 hp version of the new 4.0 TFSI. The twin-turbo V8 provides a constant 550 Nm of torque from 1,400 to 5,300 rpm. It accelerates the S6 and S7 from 0 to 100 km/h in 4.8 seconds and 4.9 seconds respectively. The Audi S8 is the new head of the Audi S model family. Its new 4.0 TFSI generates no less than 520 hp and delivers a constant 650 Nm of torque between 1,700 and 5,500 rpm. The result is outstanding performance: The sprint from zero to 100 km/h takes just 4.2 seconds. With all three models, the electronically governed top speed of 250 km/h is just a formality.
The 4.0 TFSI brings Audi’s downsizing strategy to the high-performance class. The new S6 for example offers even sportier performance compared to the engine in the previous model while reducing fuel consumption by as much as 25 percent. Average fuel consumption in the S6 and S7 is just 9.7 liters per 100 km. The S8 averages just 10.2 liters per 100 km, much less than its competitors and a decrease of nearly 23 percent to the previous model despite a 70 hp increase in output.
Behind the top values for the new Audi S Models are the combined technologies of the Audi modular efficiency platform, including the recuperation and start-stop systems. The newly developed “cylinder on demand” technology plays a particularly large role. Under part load, it deactivates four of the eight cylinders for an efficiency gain that is particularly pronounced at moderate highway speeds. A package of acoustic measures including the Active Noise Cancellation system suppresses possible intrusive noise and vibrations.
Much of this groundbreaking efficiency can be attributed to the vehicles’ lightweight body. The hybrid aluminum construction of the S6 and S7 weighs roughly 15 percent less than a comparable all-steel body. The ASF (Audi Space Frame) is made almost entirely of aluminum, saving around 100 kilograms compared to a conventional steel construction. The Audi ultra-lightweight construction allows weight to be reduced in other areas as well, such as the chassis.
The new Audi S6, S7 and S8 shine with craftsman-like fit and finish, generous standard equipment and a range of high-end equipment options. Subtle yet eye-catching details on the exterior and interior signal the top position in the model series.
New to the S family is the parking system with 360° camera. Four small cameras record images of the sedan’s immediate surroundings and a computer splices them together. The driver can call up a variety of views on the MMI monitor, including a virtual top-down view. The system enhances safety while maneuvering and in narrow driveways. Special views allow the driver to see cross-traffic.
The new Audi S models will be launched in the Middle East in summer 2012.
Background Information
Audi
Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.
Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.
SAMACO Automotive
Ever since SAMACO’s foundation in the Kingdom, it has been a pioneer of automotive distribution, a leading after-sales provider and strategic partner for Audi, Volkswagen and Porsche. SAMACO has effectively provided a comprehensive range of services that elevate the quality of its high-end brands.