Xerox Launches a Record 29 New Workplace Assistants at GITEX 2017

Press release
Published October 2nd, 2017 - 07:55 GMT
Xerox Connect Key Product Portfolio
Xerox Connect Key Product Portfolio

Xerox has partnered with GITEX Technology Week 2017 as the ‘Digital Business Consultant Partner’ to herald a new phase of its ‘The Future of Work Global Tour’ by launching 29 ConnectKey devices on 8th Oct 2017. The launch of the 29 Workplace Assistants and Multifunction Devices (MFDs) at the Sheikh Maktoum Halls on Sunday marks the latest leg of Xerox' “Future of Work: Global Tour” which stops at 16 countries around the world to unveil the biggest product launch in the company’s 110-year history.

“This is a historic time for Xerox since it is not only the biggest product launch in the history of the brand but it is also the first time for Xerox to enter such a high level collaboration with the GITEX show organisers. We are looking forward to networking with our customers from diverse verticals and showcasing our latest innovations that promise to change the way work is done. A game changing event like GITEX where visionaries and tech pioneers get together is the perfect arena to launch our new ConnectKey technology-enabled VersaLink and AltaLink products,” said Pui-Chi Li, Head of Marketing at Xerox Middle East and Africa. 

On the launch day, Xerox will also be holding the Future of Work conference that will be attended by top customers from across Education, Hospitality, Healthcare, Banking & Finance, Oil & Gas & Government verticals. 

“As mobile and cloud technologies are crucial to the evolution of IT environments, we strive to stay one step ahead of document technology development because innovation is always our first priority. More and more customers in the Middle East and globally are looking for solutions that are simple, secure and mobile. Xerox’s ConnectKey platform delivers such solutions while enabling our customers to drive productivity and accomplish more in less time,” added Li. 

Customized applications enabled by ConnectKey platform will now allow any type of business to design solutions that will significantly reduce the amount of time spent on operational tasks and will allow them to focus on their real business. The new Xerox® VersaLink® and AltaLink® products turn printers and multifunction printers into smart, connected workplace assistants. They’re packed with secure, on-the-go capabilities, cloud connectivity, and access to productivity-boosting features and apps. These products come in a variety of sizes, speeds and capabilities to match the needs of small- and medium-sized businesses as well as large enterprises, with a consistent user experience across the portfolio. All Xerox ConnectKey® AltaLink® products are embedded with the Xerox-McAfee technology that has an IoT approach to security which constantly monitors and automatically protects the products against malware attacks.

At this year’s show, Xerox’s technology will be spread across 10 different locations at multiple halls such as Government, Telecom, SMB, Technology and many more. Over 15 Xerox ConnectKey Devices will be installed and available for visitors and exhibitors to use free of charge over the 5 exhibition days where they can experience such innovative capabilities as Easy Translate feature that will allow users to translate their documents in less than 30 seconds by simply scanning them. 

Background Information


Xerox Corporation is a leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business.

Headquartered in Norwalk, Connecticut, Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. 

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