Yahoo Maktoob debuts new lifestyle web series called Beit Omaima

Press release
Published September 1st, 2013 - 09:32 GMT

Yahoo Maktoob today debuts a new lifestyle web series featuring top chef, florist, interior designer Omaima Marmarchi in a show titled, Beit Omaima. The twice weekly home series will appear on Helwa, Yahoo Maktoob’s lifestyle property on 

Omaima, together with four co-hosts from across the Arab world, will share and demonstrate her top tips for the home. Viewers will gain tips on many crafty projects, the best foods to boost metabolism, how to make potpourri, and more. Segments will focus on cooking and floral arrangements to planning parties and fresh ideas to decorate the home. 

Omaima brings her personal touch and lovable personality in the dynamic web series encouraging people to experiment and add their very own ideas to improve homes all over the Middle East. Her expertise combined with the experience of her passionate co-hosts will  inspire and appeal to a variety of users from mothers to entrepreneurs and beyond. 

“Yahoo Maktoob continues to enhance people’s daily habits online by providing entertaining, inspiring, and informative content for our regional audience,” said Amira Rashad, Head of Media at Yahoo Maktoob. “Our new Beit Omaima show caters to our regional audience by providing all of Omaima’s personal easy-to-do lifestyle tips in Arabic and English.  

Several Middle Eastern celebrities will appear on the show to gain tips on various topics including Yahoo Maktoob’s very own OMG! Now and OMG! Nujoom presenter, Jessica Kahawaty. 

“The home is your sanctuary and I look forward to inspire and inform users on some of my favorite tips to make homes the most beautiful place to be,” said Omaima Marmarchi, host of Beit Omaima. “It is very rewarding to be able to do what I love and host this show on Yahoo Maktoob in order to engage with a large Middle Eastern audience.” 

Each episode is 6-7 minutes long with different themed segments. The show will be featured for the next six months on Yahoo Maktoob. 

Background Information


Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. 

Headquartered in Sunnyvale, California, Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. Yahoo! acquired largest Arab community "Maktoob" in 2009 to form "Yahoo! Maktoob" portal.

Check out our PR service

Signal PressWire is the world’s largest independent Middle East PR distribution service.


Sign up to our newsletter for exclusive updates and enhanced content