Yahoo! Maktoob launches Ramadan destination in English
Yahoo! Maktoob has launching a dedicated Ramadan destination on the English Yahoo! Maktoob, which comes to complement its Arabic Ramadan offering, and is targeted towards English speaking Muslims and non-Muslims who might want to learn more about this time of year.
The dedicated destination (http://en-maktoob.news.yahoo.com/ramadan/) is for anyone wishing to enhance their knowledge of Ramadan through rich content that consists of trivia, factsheets, glossary of Ramadan terms, e-greeting cards, and features designed to help non-Muslims understand, enjoy and explore the Holy month. Features also include health tips and delicious recipes.
With the start of Ramadan, the site will include a prayer and iftar schedules, and will feature Yahoo! Maktoob’s original video productions, which will be subtitled in English.
In the lead up to Ramadan, Yahoo! Maktoob Research conducted a survey across MENA and found that over half of respondents go online as the first step to gathering information during Ramadan, while 45% believe that the Internet improves communication with loved ones and 42% feel the Internet makes life easier and more convenient during Ramadan.
63% of those seeking information online are seeking mainly news while 62% go online for religious content. Cooking recipes are also one of the favorite topics with 50%. Social networking sites and forums also play an important role as people want to share experiences and congratulate family and friends during this yearly occasion (64%).
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale.
Headquartered in Sunnyvale, California, Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. Yahoo! acquired largest Arab community "Maktoob" in 2009 to form "Yahoo! Maktoob" portal.