Yahoo! Maktoob and P&G launch new beauty and hair care site - Taallaqi

Press release
Published November 28th, 2012 - 09:37 GMT

Yahoo! Maktoob and P&G have teamed up to launch “Taallaqi”, a new dedicated site offering Arab women the latest advice on haircare and beauty. Through a series of tailored videos and articles, “Taallaqi” provides useful tips for the everyday woman that is looking for practical advice on hair and beauty care, as well as expert opinion on fashion and style.

Featuring custom produced episodes hosted by Sandra Saad, premium video is an integral part of Taallaqi, which can be found under Helwa on Yahoo! Maktoob ( The first phase of the show will focus on haircare in partnership with Pantene.  

“Beauty is one the most researched and read topics online in the Arab world, and we are bringing this content to life through premium videos with the launch of Taallaqi.  The episodes are produced for online viewing, with content that engages and entertains, but is also useful and practical” said Muna Ismail, Content Development Manager at Yahoo! Maktoob.  She added, “As a world leader in hair and beauty products, P&G Beauty and Grooming is the perfect partner for Taallaqi, and brings invaluable insight and expertise to the content.”

Heba Abulhassan, Pantene Communications Manager said, “We are very excited to be teaming up with Yahoo! Maktoob to offer Arab females this unique online destination. The customized video content is designed to educate women about hair and beauty care by leveraging the Pantene celebrity, leading experts and breakthrough scientific information that enables women to become experts on hair and beauty within their own social circles.”

Background Information


Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. 

Headquartered in Sunnyvale, California, Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. Yahoo! acquired largest Arab community "Maktoob" in 2009 to form "Yahoo! Maktoob" portal.

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