Yahsat receives prestigious market penetration leadership award in defence from Frost & Sullivan

Al Yah Satellite Communications Company PJSC (Yahsat) announced that it has won the 2011 Frost & Sullivan Award for its high profile services in the Middle East defence sector. 

Yahsat is the first company in the region to earn the award, for its state-of-the-art service “YahSecure”, which provides highly secured and reliable satellite communications service on Ka band, which is suitable for military, government, and mission critical applications. 

The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has demonstrated excellence in capturing the fastest measured rate of change of market share within its industry. 

Eng. Rashed Al Ghafri, YahService General Manager, said: “We are honoured to receive this prestigious award, which recognizes our outstanding service that has enabled us to quickly become a pioneering company in the military satellite communications market.” 

The development of a strategic long-term partnership approach and understanding client’s needs, with key satellite service providers and equipment manufacturers has been a key factor in Yahsat’s successful market penetration. The effectiveness of this approach has been built on the provision of customised services. 

In April 2011, Yahsat’s satellite Y1A was successfully delivered in orbit and is providing satellite communications services for both governmental and commercial customers across the Middle East, Africa, Europe and South West Asia. The company’s second satellite, Y1B, is currently in the final integration phase in France and will be launched in Q1 of 2012. 

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.