Zain Bahrain revamps new data packages as a part of the ‘Addicted to Data’ campaign

Press release
Published January 5th, 2016 - 12:46 GMT

Addicted to Data
Addicted to Data

In line with its commitment to provide the most innovative services for its customers, Zain Bahrain has launched a new campaign under the theme of ‘Addicted to Data’.

The new offer is in line with Zain Bahrain’s commitment to offer value-driven services for its consumers. The ‘Addicted to Data’ campaign reinforces the operator’s home broadband packagers better known as ‘The Big Gigs’ Package.

The packages were revamped to include more value for the customer including additional data threshold and the introduction of a new package called ‘Smarter’.

“The revamp of our home broadband packages is in line with our overall strategy which is to ensure innovation in customer care, products and services. The Big Gigs packages provide the much needed flexibility for our customers and the personalized packages are developed based on the various usage behaviors,” said Zain Bahrain’s Marketing Director, Roland Loetscher.

The new package, ‘Smarter’, is offered at BD16 and comes with a data threshold of 80GB and a speed up to 25Mpbs. The Big Gigs packages are offered based on 8 different usage behaviors and start from a monthly fee of BD6 up to BD25.  

Background Information

Zain

Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Today, we are a leading mobile voice and data services operator with a commercial footprint in 8 Middle Eastern and Africa countries with a workforce of over 6,000 providing a comprehensive range of mobile voice and data services to over 50 million active individual and business customers as of March 31, 2019.

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