Zayed International Airport Introduces Touchpoints as its Exclusive Loyalty Program Set to Redefine the Travel Retail Experience

Press release

Published December 9th, 2025 - 06:18 GMT

Abu Dhabi Airports introduces TouchPoints as its exclusive loyalty program at Zayed International Airport (AUH), marking the official launch of this innovative loyalty experience for travellers.

The program will enable TouchPoints users to earn and redeem TouchPoints seamlessly across participating retail and restaurants at the airport, making every purchase more rewarding and enhancing their travel experience with greater choice, convenience, and value. Users can also enjoy preferential airport services, including preferred parking benefits as well as Salam and Pearl lounge access.

ADCB customers using TouchPoints will benefit from an elevated retail experience at Zayed International Airport (AUH), which was recently named “Best Airport for Retail” at the Frontier Awards 2025, through which the program brings an exclusive advantage allowing them to maximize the value of their TouchPoints at the airport. This initiative supports Abu Dhabi Airports’ commitment to strengthening the emirate’s tourism and retail ecosystem by integrating airport services, digital payments, and innovative loyalty solutions into a unified customer-centric experience, while reinforcing Abu Dhabi’s position as a premier destination for tourism and commerce.

TouchPoints has grown into one of the UAE’s most comprehensive rewards ecosystems, supported by an extensive network of more than 8,600 merchant partners that accept TouchPoints as a digital payment method. This growing network enables customers to enjoy greater convenience and flexibility, with seamless redemptions through partner platforms, payment gateways, and point of sale (POS) terminals.

Elena Sorlini, Managing Director & Chief Executive Officer at Abu Dhabi Airports, said: “We are delighted to partner with ADCB and bring TouchPoints closer to millions of travellers. Together, we are elevating the retail journey at Zayed International Airport by offering ADCB customers the choice and convenience turning everyday spending into rewarding moments at one of the world’s leading airports.”

Engineer Abdulla Abdul Aziz AlShamsi, Group Chief Business Officer at ADCB and Managing Director and CEO of Meedaf, said: “This collaboration underscores our shared vision to drive digital innovation and elevate our customer experience. The exclusive launch of the TouchPoints program at Zayed International Airport marks a significant milestone, offering our customers an exceptional experience at one of the world’s leading airports and reinforcing Abu Dhabi’s position as a global hub for tourism and business.”

Since its launch in November 2023, Zayed International Airport has reimagined the future of airport experiences. With more than 100 retail and dining outlets spread across 37,500sqm, AUH serves as the ultimate destination where world-class travel meets world-class retail. Participating outlets will feature dedicated TouchPoints-enabled terminals, allowing ADCB customers to transact in real time and redeem points effortlessly at checkout.

Background Information

Abu Dhabi Commercial Bank

ADCB was formed in 1985 and today after integration employs over 3,350 people from over 45 nationalities, serving approximately 590,000 retail customers and over 20,000 wholesale clients. It is the third largest bank in the UAE and second largest in Abu Dhabi by assets, at AED 163.7 billion as at March 31st, 2010.

ADCB is a full-service commercial bank which offers a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate, currency, derivative, Islamic products, project finance and property management services.

ADCB is owned 64.8% by the Abu Dhabi Government through the Abu Dhabi Investment Council. Its shares are traded on the Abu Dhabi Securities Market.

ADCB has won the Silver class category of The Sheikh Khalifa Excellence Award (SKEA) for the finance sector in November, 2009. In February 2010, ADCB won The World Finance Corporate Governance Award for “Best Corporate Governance in the UAE” and was recently named “Best Retail Bank in the UAE and GCC 2010” by The Asian Banker magazine in March 2010.