Progress Milk continues to highlight the importance of nutrition for toddlers in the UAE by bringing its fun and entertaining Progress Zone play area to shopping centres across the country. Progress Zone has been successfully running for the past two weekends in Dubai at the Oasis Centre and Reef Mall. The main features of the zone are the “Progress Game” and the free face painting.
The Progress Game allows the children from 1-4 years old, to make their way across a giant light-filled game board using both their physical and mental skills. They will try to match two pictures by stepping from square to square. They have to remember which squares they have already stepped on to find the square hiding the matching image. The Progress Game was designed in the Gulf specifically to give growing toddlers in the region a way to use both their mental and physical skills while having fun.
Children will love the game with its flashing bright lights and cute drawings of animals such as penguins, lions and rabbits; they will also receive free face painting and surprise gifts at the Progress Zone. Parents cannot miss the colourful Progress Zone, which will be running every Wednesday, Thursday and Friday from mid-April to early May in Dubai and Abu Dhabi. The Progress Zone will be set at Lamcy Plaza in Dubai on April 27-29, and concluding at Abu Dhabi Mall in Abu Dhabi on May 4-6.
“The arrival of the Progress Game in the UAE will give children here a great opportunity to exercise their minds and bodies by playing the first game of its kind in the region,” said Paul Carolin, Manager Consumer Marketing, Wyeth Pharmaceuticals. “By combining both mental and physical activity, the Progress Game reflects how important it is for parents to choose a milk product that provides essential nutrients for both a toddler’s mind and body.”
Progress Milk, with its complete balanced nutritional content that includes iron, is the ideal milk product for children 1-4 years, who during this time are developing strong mental and motor skills.
The Progress Zone is making a tour of major cities across the GCC. The game has already delighted thousands of children in the Kingdom of Saudi Arabia and Kuwait. Now children in the UAE will have an opportunity to play this fun-filled and educational game.
