Following the recent trend of Middle East B2B portal launches, it is doubted whether many of the sites can actually deliver the goods. The findings of a recent media survey, conducted among reporters in the UAE, Jordan and Lebanon, show that regional media suspect that many of the B2B portals launch before they’re truly ready.
Computer 2000/Tech Data managing director for the Middle East, Steve Lockie stated that although B2B has the potential to empower to businesses, “I’m not sure that many of the region’s many B2B portal launches have conducted ‘due diligence’ here before they have announced grand initiatives”.
According to Lockie, the regional market sees today a situation in which noise has preceded service availability by an appreciable time factor. “I have seen sites that are set up to deliver computer products via an auction process that have totally neglected the need for logistics service level agreements and in some cases even simple delivery time to be part of the bidding process,” he said. “That, in the real world, is insanity. There is a reality check required here.”
"Many of today's Middle East B2B sites are technically superb, and are a real achievement and movement forwards. But there has to be a realistic delivery infrastructure in place before the B2B market can truly start to move forwards from the announcement phase to a delivery of services phase," he added. — (Albawaba-MEBG)
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