Despite the challenges associated with launching both a new hotel and a new brand name in to the region, the local market has taken enthusiastically to The Fairmont Dubai , with a high proportion of guests coming from the Gulf Cooperation Council (GCC) states during its first three months of operations.
By year end the hotel expects to see a shift in the market mix with 70 percent coming from overseas, primarily corporate and 30 percent from the local market, and, in the meantime, the hotel will also benefit from its role as host hotel for the Arabian Travel Market, when it is accommodating VIP buyers and international media.
According to Fairmont’s Vice President and General Manager, Michael Kaile, this underlines the impact the hotel has made in the competitive Dubai market and gives it a strong base from which to expand its profile. With all 394 rooms now open, and 10 food and beverage outlets, The Fairmont Dubai is also extending its corporate clientele to give it a healthy market mix for the future.
“On several days in the past month, all of our 18 meeting rooms have been full and we expect this business to grow by late 2002,” he said. “Incentives may taken longer to return, but as a city hotel, we are focusing more on consentives, where a company meeting will be combined with some element of leisure for delegates,” said Kaile.
The Fairmont Dubai project represents the first step in a strategic alliance between the private office of Sheikh Sultan Bin Khalifa Al Nahyan and Fairmont Hotels & Resorts to build and operate a number of luxury hotels in the region, and elsewhere.
Toronto-based Fairmont Hotels & Resorts is the largest operator of luxury hotels and resorts in North America, with 39 properties in the United States, Canada, Bermuda, Barbados, Mexico, and now the United Arab Emirates. Landmark properties in addition to the Fairmont Dubai include the Plaza, New York and the Fairmont Scottsdale Princess in Arizona. — (menareport.com)
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