Rezidor will introduce four new hotel brands in the Middle East during the Arabian Travel Market (ATM). During the exhibition, which runs from May 6-9 at the Airport Expo Dubai, the group plans to make two major regional announcements.
After signing a 30-year multi-brand exclusive master franchise agreement with Carlson Hotels Worldwide late last year, the group intends to underline its new multi-brand strategy at the key industry event.
Rezidor's portfolio includes Radisson Hotels and Resorts, which plans many more regional openings in the next three years, as well as Regent, Country Inn, Park Inn and Cerutti. While Radisson Hotels and Resorts has had a presence in the Middle East since the early 1980s, this marks the first time the parent group has taken a stand at ATM. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
