Reichle & De-Massari (R&M), the European structured cabling specialist, continues its growth in Libya thanks to its strong channel partner and commitment to pre and post implementation support.
“Finding the right partners with the necessary experience in R&M products is always an imperative, but the North Africa region, covering Egypt and Libya has been strengthened tremendously by the on the ground expertise our partners Modern World Communications (MWC) gives us in Libya,” said Alfred Tharwat, business development manager for R&M Africa.
“Libya was thought to be an untested market for R&M but due to the reception to our products and MWC’s quality installations, we’ve been able to achieve a strong market position in Libya in a short amount of time.” added Mr. Tharwat.
The partnership has also enabled R&M to demonstrate first hand some of its strong points such as its solution design, zero defect components, and ease of installation. Since partnering, R&M has achieved several customer wins in the Libyan market. The company has been part of 5 major network installations now in the span of less than 2 years in industries such as banking, petroleum, tourism, residential, transportation, and the government sector.
R&M has also been involved in several high profile signature projects in the country such as the Department of Passport Authority, Tripoli airport, multinational headquarters, new residential complexes, and hotels.
R&M also prides itself on the pre and post implementation support it gives its valued customers. Ensuring that each customer has the optimum solution design tailored to meets its business needs is an integral part of the R&M customer experience. Other important aspects that distinguish R&M from its competitors are the European workmanship, quality assurance and testing given by certified installers. All installers are certified by R&M and all products backed by a 20 year guarantee.
