In my experience, people should buy gold as a safe investment despite the increase in prices, especially since coronavirus is not going away anytime soon and trade disputes between China and the US will weaken the global economy, which would significantly affect the price of gold due to the currency depreciation and devaluation of international stocks.
Salah Salem Al-Amari, General manager of the Salem Hasan Al-Amari Sons Co.
“In my experience, people should buy gold as a safe investment despite the increase in prices, especially since coronavirus is not going away anytime soon and trade disputes between China and the US will weaken the global economy, which would significantly affect the price of gold due to the currency depreciation and devaluation of international stocks,” said Al-Amari.
He added that people are more likely to sell stocks and bonds and rush to buy gold in times of disaster, crisis and conflict. This is why gold is considered a safe investment.
Saudi shoppers and investors are not the only ones rushing to buy and invest in gold. This same scenario is replicated all around the world and experts, economists and analysts are encouraging people to invest in the precious metal during these difficult times.
Gold surged to its highest price in nearly 8 years and is expected to reach new record highs.
“Market prices for gold have reached $1,810 an ounce and I expect it to reach $2,000 before the end of 2020,” Al-Amari said.
While in lockdown and to ensure sales continue despite the situation, Al-Amari’s company utilized the power of social media, where it played a significant role in marketing their products and customers were able to buy their products online and receive them through home delivery.
“Gold is still people’s favorite metal to invest in or own as jewelry,” he said.
Despite the hike in prices, customers are still flocking to his shop.
Talas B., a Syrian resident in the Kingdom and a frequent customer of the shop told Arab News that he has been shopping there for 7 years. “I came today to buy jewelry for a special occasion despite the increase of prices,” he said.
Others are disappointed by the price increases in gold.
Um Abdullah, another customer at the shop, said the VAT increase and gold price hike has affected her shopping.
“The VAT has affected my purchases. I used to buy whatever I like before, but today I have be to very careful. Sadly, I cannot even buy a ring,” she said.