Saudi Aramco's first-ever global television advertisement was aired on January 16 on the CNBC channel. The TV commercial is part of an international communications effort. Later in the year, a series of print advertisements will be published in regional and international English-language industry and business publications.
The initiative will consist of a television ad airing on major business and news networks, print ads published in key industry and business publications, trade exhibitions, and programs for visiting opinion leaders in Saudi Arabia. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
