Saudi Sadafco signs distribution agreement with US-based Bravo! Foods

Published March 14th, 2004 - 02:00 GMT
Al Bawaba
Al Bawaba

US-based Bravo! Foods International, a distributor of vitamin-fortified flavored milks has secured kit orders from Saudi milk product company Sadafco.  

 

Sadafco has signed a two-year agreement and presented an initial order approximating $152,000 to be delivered in the first quarter of 2004. Bravo! Foods' exclusive international agent AsheTrade will manage the contract from its office in Jeddah, according to a press release.  

 

Bravo! Foods International licenses, markets, distributes and sells flavored milk products throughout the US, Puerto Rico, the US Virgin Islands, Canada, China and Mexico. The product is currently available in five flavors under the brand name Slammers Fortified Reduced Fat Milk.  

 

Sadafco, with sales in excess of $250 million annually, produces milk, flavored milk, juices, ice cream, water and snacks through its factories in Saudi Arabia and Egypt. The company markets its products in Saudi Arabia, Bahrain, Kuwait, the United Arab Emirates (UAE), Qatar and Egypt. — (menareport.com) 

 

 

© 2004 Mena Report (www.menareport.com)