Schwarzkopf, the fastest growing hair business in Europe, is now expanding in the GCC region with the opening of its new offices at Jabal Ali Free zone and the introduction of its new product Palette.
Schwarzkopf, which was taken over by Henkel in 1995, delivers ultimate quality in products, techniques and services to provide solutions for individual hair beauty needs - in the salons and at home. Its retail brands translate innovation power and consumer proximity and its professional brands reflect the trendsetter innovation, design and fashion expertise.
“Schwarzkopf will bring to the region over 108 years of expertise and success in hair care products, styling and coloration” said Mustafa Shamseldin, Marketing Director at Henkel in the Gulf. “The company’s history started in Berlin, Germany, in 1898, and has since grown to become one of the biggest and most trusted hair brands in Europe, operating in more than 80 countries and in the future in all the GCC countries. It has earned its image among its customers as a professional, innovative and trustworthy brand.”
“Schwarzkopf products are developed by using the most advanced methods known to modern-day cosmetics researchers, and the applications are constantly updated and simplified. Schwarzkopf is known to be an innovation leader in its fields and aims to prove the same through the GCC with its product launch of Palette.” he added.
Palette, the most frequently bought coloration brand in Europe, which has received great success, is available now in a wide variety of new intensive shades – 36 in total. Palette could be found in both: kits and semi kit formats. It enjoys the exclusivity of “Cashmere Proteins” that offers exclusive care and rich long-lasting intensive colors leaving the hair as supple as pure cashmere. Palette semi kits intensive colors, thanks to “Vitamin C+”, protects the hair color for an even longer lasting intensity, full of shine and 100% grey coverage.
