Schweppes’ Egyptian distributor computerized

Published April 9th, 2001 - 02:00 GMT

Trade Line, Schweppes’ Egyptian sales and distribution partner, along with Gargour Technologies, have announced the implementation of a new high-tech automated sales and distribution system. 


Gargour Technologies, Symbol Technology’s Egyptian business partner, installed the new systems expecting to improve the efficiency with which Schweppes delivers its soft drinks to stores throughout Egypt.  


Karam Habib, general manager of Trade Line, noted that “The Egyptian market is growing incredibly fast. To ensure that shop owners around the country get our deliveries on time, we implemented a major upgrade to our distribution systems, including computerizing it extensively. The system that was created in conjunction with Gargour Technologies and Symbol gives us a better planning tool, letting us more carefully evaluate our performance in this demanding task of getting our products out to our many distribution centers located all over this huge country.” 


According to a company press release, Trade Line has over 230 distribution vehicles and 13 branches all over Egypt, providing goods to more than 25,000 customers.  


The Arabic interface was custom-developed for the Symbol’s handheld computers allowing Trade Line to computerize its systems, without having to do extensive training for its staff. The new devices are updated with each salesman’s daily or weekly route, distribution vehicles’ load, and specific customer details. It enables the salesmen to view the actual distribution load items at any time and from any place, allowing him to make the right sales decisions, acquire customer details and manage different payment terms quickly, easily and accurately. 


Payment collection is now significantly more efficient, better controlled and more accurate as data can be quickly and easily transferred to and from Trade Line’s computer network, which connects each branch to the headquarters via dial-up links. 


The new system empowers Trade Line management to closely monitor both salesmen’s performance and client patterns by automatically recording the date, time and details of every customer site visited. — (Albawaba-MEBG)

© 2001 Mena Report (

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