Crown Prince of Dubai and United Arab Emirates (UAE) Defense Minister Sheikh Mohammed Bin Rashid Al-Maktoum has been voted Marketeer of the Decade at the Gulf Brands of the Decade Awards. The ceremony took place at Mina A’Salam in Dubai last night in front of more than 300 business leaders from Arabia.
Sheikh Mohammed was selected by an independent panel of judges from a shortlist of five other regional business leaders for his outstanding vision and positioning of Dubai over the past decade.
Meanwhile, the 11 category winners came from several Arab countries including Saudi Arabia, Qatar, Jordan and the United Arab Emirates (UAE).
The awards were hosted by Gulf Marketing Review magazine as part of its tenth anniversary celebration, and publisher Barry Gray explained the significance of the Marketeer of the Decade award. “The success of many regional brands owes much to the vision of the brand guardian or brand owner. Sheikh Mohammed’s vision for Dubai has left no-one in any doubt as to its attraction and appeal - both key achievements in the building of any brand.”
In addition, 11 brands were highly commended at the ceremony: MashreqMillionaire, Masafi, Supra, Spinneys Dubai, Sakhr.com Dubai, Q-tel, Emirates Skycargo, Burj Al-Arab, MBC and Hamriya Free Zone.
The event was sponsored by Gulf Air and CNBC, and category sponsors were the Economist, Arjo Wiggins, Visa, HP, Cadillac, Nokia, Masafi, Scintilla Monaco, Synovate and HSBC. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
