Siemens names Better Life as its top agent in the Middle East

Published August 30th, 2006 - 11:13 GMT

Better Life, the Easa Saleh Al Gurg group’s specialist home appliance division, has been named ‘Best Distributor of Siemens Home Appliances in the Middle East, North Africa and South Asia’, at the annual BSH international sales convention held in Paris recently.


BSH GMBH, owners and producers of Siemens home appliances, is the third largest home appliance company in the world with global sales in excess of seven billion euros in 2005.


The Best Distributor award was collected by Ram Udupi, Operations Manager, Better Life, by Dr. Kurt-Ludwig Gutberlet, President and CEO of the Board of Management, BSH Bosch and Siemens Hausgerate GmbH.


“This year, Better Life achieved an impressive 45 per cent increase in sales for Siemens products over last year. This is a significant achievement and the award, which we received last year as well, is a tremendous endorsement of our hard work and reputation in the industry,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg group.


Recognising growth, marketing effectiveness and product sales, the BSH international sales convention was attended by representatives from around the world.


Heiko Fischer, Managing Director, BSH Home Appliances, Middle East, North Africa and South Asia, said that the award recognises Better Life’s efforts in further strengthening Siemens’ stature as a popular brand in the UAE.


“Siemens is steadily gaining popularity for its quality, design and superior engineering. We are also doing particularly well in the projects and retail business thanks to our partners, Better Life. We are confident that Better Life will continue to grow and add great value to its customers in the region,” Fischer said.


Better Life also picked up the Most Innovative Retailer of the Year award at the inaugural Retail City Awards, which took place in July.


“With more and more luxury real estate projects coming on board, there is an increasing demand for premium international brands. Customers are also becoming choosy and brand-conscious. Keeping growing demand in mind, we are planning to launch two new Better Life outlets in Dubai and Abu Dhabi by the end of the year,” added Dayal.


Launched in October 2003 by the Easa Saleh Al Gurg group, Better Life is the only specialist home appliances chain in the UAE with a growing portfolio of world-class brands such as Electrolux, Terim, Admiral, Wolf, Vestfrost and Ufesa.


Better Life also sells a comprehensive range of Siemens, Fisher & Paykel, Zanussi built-in appliances and Alno kitchens.


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