Snapchat has launched a new feature that can detect the objects in the photos or videos users are snapping, and then suggest filters that are ‘contextually relevant.’
For example, if a user takes a picture of a beach, the Snapchat filter that says “Ocean View” will automatically appear in the user’s carousel of filters for the user to choose from. 
Source: Mashable
The categories that currently work with the new feature include food, pets, beaches, concerts and sports, although Snapchat will probably add more.
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According to Business Insider, these contextual filters could serve as a revenue stream for the company who’s been lagging behind in its advertising business model.
Snapchat users can expect much bigger changes the coming weeks. The company said it is undergoing a massive redesign, according to a statement by CEO Evan Spiegel earlier this month.
