Gulf Cooperation Council (GCC) states spending on advertisements posted a significant rise so far this year, recording $1.345 billion compared to $919.5 million in the same period of last year.
The Head of the Bahrain Advertisers society and member of the international council of the International Advertising Association, Khamees Al-Muqla told Kuwait News agency KUNA, that advertisement spending had increased in the GCC during the first five months of 2004 by 46.3 per cent compared to the same period in 2003.
Al-Muqla said that the Arab satellite channels responsible for the highest spending, increasing from $405.4 million in 2003, to $692 million this year.
The Saudi market took the lead in advertisement spending by rising from $172.8 million to $231 million, say a 34 percent increase.
UAE was second with an increase from $160 million in 2003, to $225.8 million in 2004, a 41 percent rise.
Al-Muqla assessed that the television and satellite share of advertisement spending was 54 percent, printed advertisement 42 percent, newspapers and dailies 32 percent, magazines with 10 percent, and one percent for the radio and cinemas. (menareport.com)
© 2004 Mena Report (www.menareport.com)
