Spotlight on Iran, Syria say experts

Published October 16th, 2000 - 02:00 GMT

Marketing 2001 November 14-15 2000 


Dubai, UAE - 13 October 2000 : Iran, Syria, Lebanon and Libya are earmarked as the region's emerging markets, according to a panel of experts slated to take the stage at November's Marketing 2001 Gulf Marketing Review (GMR) Management Conference. 


The panel, comprising LloydsTSB's Richard Stockdale, Adnan Abu Shaa'ar of the Syrian Chamber of Commerce, the Bank of Beirut's Saad Andary and Ernst & Whinney's Libyan partner, Gerry Slater, is set to table strategies, opportunities and threats facing businesses with an eye on these economies. 


According to conference organizer, Barry Gray, managing director of Gray Business Communications, the region's emerging market places have shown clear signs of looking to the Gulf markets for guidance: "Take the new Syria," he said. 

"Recently, Syria lifted a thirty-year old ban on importing cars, while the Syrian Parliament is currently studying some new draft laws on the leasing of properties, opening up the banking sector and setting up stock market for trading the shares of joint stock companies. All of which means regional opportunity." 


Gray also said that respected sources talk of a Syrian government-backed, free zone feasibility study. "GMR sources reveal that talks are underway to set up a five-million square meter free zone in the coastal city of Tartus. An official Syrian delegation is scheduled to visit Dubai to discuss with Jebel Ali Free Zone officials the possibility of benefiting from Dubai's expertise in the field. 


"We see this as a sure sign of the emirate's and the region's ability to conceive and implement leading-edge business concepts and systems fit for export and cross-fertilization." 


Marketing 2001, bylined 'Strategies for Success in Arabia', has also secured the presence of regional economic export, Dr Henry Azzam. 


Azzam, managing director of Middle East Capital Group and author of the notable Middle East Economic Report is set to reveal his view of the region's economic status, while offering predications for 2001 and beyond. 


He will be joined by Jim Sillars of the Arab British Chamber of Commerce who is ready to give a World Trade Organisation observation on the 'what to do's and what not to do's' from the point of view of the developing marketplace. 


While in addition to Cisco Systems, the event has attracted a band of heavyweight sponsors, including Al Hayat, British Airways, Canon Middle East, DoubleClick, General Motors, MEMRB and Al Zamil Group. 


According to Gray, the two-day Marketing 2001 is attracting region-wide participation, stressing that Marketing 2001 is 'not just another business conference': "Marketing 2001 is designed as a forum from which decision makers can glean fresh, strategic information and direction top assist business and marketing planning." 


He advised that one-day pre-conference workshops are also planned. They will provide in-depth dialogue on a variety of topical management issues such as intellectual property right, multi-cultural marketing, e-commerce marketing and personnel strategies specifically for the Middle East region. 


GBC is the producer of Gulf Marketing Review (GMR), the region's only marketing publication, the bi-annual 'Planning' supplements and numerous customer magazines including City Life for Deira City Centre, Dubai, Living for Spinneys, Abu Dhabi and a new title for Al Faisaliah Centre, Riyadh. 


Gray said that the move into management conferences is seen as a natural extension to the GMR portfolio. : "Marketing 2001 is a obvious progression for us. It is taking the valuable information that the publications offer and brings it to a platform for broader discussion and debate, " he said. 


Marketing 2001 workshops and conferences will be held at Emirates Towers Hotel from three days starting November 13 2000. 


For registration contact +9714 3496663 or visit the Marketing 2001 Website  



Contact : Susan Furness 

Strategic Solutions 

Tel Dubai 3456886 

Email [email protected] 


© 2000 Mena Report (

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