ALBAWABA – Starbucks, the American multinational chain of coffeehouses and roastery reserves, announced that the new appointed CEO of the company, Brian Niccol, will begin his role next month. Niccol will not be based at the headquarters in Seattle, instead, he will commute weekly between his house in California and his office using a private jet provided by Starbucks.
Brian Niccol, the new CEO of Starbucks
Resources revealed that Niccol was offered a small remote office at his home in Newport Beach, California. The company is not asking him to relocate to Seattle, where the headquarters are, instead, Starbucks offered him a private jet to commute back and forth between his house and the office.
A Starbucks spokesman said: “Brian Niccol has proven himself to be one of the most effective leaders in our industry, generating significant financial returns over many years. We’re confident in his experience and ability to serve as the leader of our global business and brand, delivering long-term, enduring value for our partners, customers and shareholders,” according to CNN.
Niccol private jet
Environmental advocates expressed their frustration over the company’s decision to provide a private jet for its CEO, highlighting concerns about the negative impact on climate change. On the other hand, Starbuck showed great commitment to environmental sustainability previously, as the company introduced cups that use less plastic.
The upcoming CEO will receive a salary of $1.6 million, in addition to a signing bonus of $10 million, according to Starbucks. (Shutterstock)
Greenpeace, an independent global campaigning network, shared a appetition on social media platforms, unaccepting the decision made by Starbucks. It is worth noting that jets are considered a major source of carbon emissions, producing nearly 800 million tons of carbon dioxide annually, according to the International Energy Agency.
Niccol is expected to travel frequently, as he will manage about 39,000 stores and 450,000 employees. The upcoming CEO will receive a salary of $1.6 million, in addition to a signing bonus of $10 million, according to Starbucks.
Starbucks fired Laxman Narasimhan, Former CEO of Starbucks, this month after serving for less than two years. The company announced the new appointment of Brian Niccol with a mission to create a successful strategy for the chain as Niccole served as the former CEO of Mexican chain Chipotle over the past six years.
