Has the #BoycottStarbucks anti-refugee campaign succeeded in hurting the coffee giant?

Published March 13th, 2017 - 06:59 GMT
Starbucks operates nearly 600 stores in 12 countries in the Middle East and North Africa. (File photo)
Starbucks operates nearly 600 stores in 12 countries in the Middle East and North Africa. (File photo)

Starbucks found itself in a tweetstorm after it announced its refugee hiring pledge back in January, when it promised to hire 10,000 refugees worldwide, following President Donald Trump's travel ban on six Muslim-majority countries. 

As is usually the case with similar controversial topics, a group of Twitter users who support Trump’s travel ban began protesting against the company, using the #BoycottStarbucks hashtag, and arguing that Starbucks should be hiring Americans instead of refugees. 

However, Starbucks said it has not been hurt by the social media boycott campaign started by Trump's supporters in response to the company's promise to hire 10,000 refugees, according to Reuters.

Starbucks operates nearly 600 stores in 12 countries in the Middle East and North Africa, up from 10 countries in 2015, and employs more than 10,000 staff through its trading partner Alshaya Group, a privately-run Kuwaiti company.

Reuters reported that the chain has not suffered a consumer backlash related to its refugee hiring promise, based on market research data conducted by firms like YouGov and Kantar Millward Brown.

Starbucks declined to shatre financial data with Reuters, citing confidentiality.


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