The Taj Group of Hotels has unveiled a new Middle East expansion strategy, which includes the setting up of a regional office in Dubai. The group, which currently operates properties in Dubai, Yemen and Oman, says it is looking to position itself throughout the Middle East as a luxury brand.
Taj says despite the downturn in the international travel industry it is pressing ahead with its
regional expansion. Construction of the Taj Towers starts in March 2002 followed by expansion in Bahrain, Kuwait, Qatar, Egypt and the rest of the Middle East.
"The Middle East not only has a growing regional economy but is making its presence felt with aggressive tourism campaigns on a global scale. Although the region has been plagued by political problems affecting neighboring regions, we don't think these will deter the promotional efforts of the broad majority of GCC countries," stated Yannick Poupon, General Manager, Taj Palace Hotel Dubai.
The expansion is to be highlighted at Arabian Travel Market 2002, the Middle East's travel and tourism exhibition, which will be held at Airport Expo Dubai in May, organized by Reed Travel Exhibitions (RTE). At the show, the five-star Taj Palace Hotel Dubai is also planning to launch its Taj Club Dubai Executive Floors. — (menareport.com)
© 2001 Mena Report (www.menareport.com)
