For the second year running, Emirates Computer and Nokia are sponsoring the Technology Fashion Show at Gitex Computer Shopper. This year will see the technology fashion show in a more central position to the show, according to a company press release.
“We said it last year and we'll say it again; this is a superb example of innovative, original marketing. It keeps us out there in the lead and re-enforces our brand recognition to probably the largest captive audience at this type of event in the region.” Said Joe Tabet of Emirates Computers.
Gitex Computer Shopper attracts upwards of 70,000 visitors and is the retail arm of Gitex, being held simultaneously at the Dubai World Trade Center. The Emirates Computers Nokia Technology Fashion Show is taking place October 14-18, 2002. The Emirates Computers Nokia Technology Fashion Show is an ITP Live Event. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
