ALBAWABA - In an attempt to thwart false information on the app, TikTok announced on Good Morning America that it would start automatically tagging artificial intelligence (AI) generated content submitted from other platforms.
TikTok says that it is the first video sharing platform to join the Coalition for material Provenance and Authenticity (C2PA), a project seeking to provide users the means to recognize material created by artificial intelligence via "Content Credential" technology, which is the process of adding metadata indicating that a piece of content was produced using artificial intelligence.
In an exclusive interview with ABC News, TikTok's Head of Operations & Trust and Safety, Adam Presser stated "Our users and our creators are so excited about AI and what it can do for their creativity and their ability to connect with audiences," adding “at the same time, we want to make sure that people have that ability to understand what fact is and what is fiction.”
TikTok has been categorizing artificial intelligence (AI) generated material made with its own special effects, since its announcement in September of last year, according to Forbes, with the aim to expand the future to flag out content generated from other platforms.
In February, Meta also said that it would start tagging AI-generated images on Facebook and Instagram in the next few months. This announcement came a day after the company's Oversight Board encouraged the social media behemoth to reconsider how it was handling such material.
YouTube recently introduced rules that let record labels submit requests for the removal of videos that include artists’ voices generated using artificial intelligence, as reported by The Guardian, with other firms following the trend of detecting and flagging AI content ahead of the US elections to limit misinformation.
“By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content, while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok,” Presser noted in his remarks.
