Writing a good CV is probably the most difficult part of a job search. It is the part that can make or break your chances of landing a job interview, especially when you know that most employers will spend no more than 10 seconds reading your CV. A professional CV will impress employers at first glance; otherwise, it’s going to get ignored.
There is no perfect way to write a CV. A rule of thumb, however, is to tailor your CV for each position you’re applying for, because different roles require different skill sets and different competencies. Luckily for you, Bayt.com knows the importance of a customized CV, and this is why it offers its full-fledged CV Builder which allows you to build up to 5 CVs online.
In this article, we’ll discuss how you can customize your CV for a marketing position. Whether you’re currently working in the marketing industry, or considering a higher position or career change, here are some tips to help you customize your CV for a marketing position:
1. Include keywords
Before you start customizing your CV, make sure you carefully read the job description of the job you are applying for and then use the keywords used by the employer.
Examples of keywords employers use when looking for marketing candidates are “Communications Skills”, “Social Media”, “SEO”, “Editing”, “Marketing Plan”, “Email Marketing”, etc. You can do a quick search on the Bayt.com Career Map to get more information about the skills and competencies required by employers for marketing roles.
2. Customize your work experience
Don’t waste yours and the employer’s time by talking about tasks or responsibilities or projects that have nothing to do with the job you’re applying for. In fact, according to the Bayt.com ‘Modern Job Search in the Middle East’ poll, October 2013, 43% of employers prefer a short and concise CV that is no longer than one page. If your job responsibilities within a specific position include many different tasks, just focus on the ones related to marketing or to the job at hand.
3. Be specific and precise
In addition to listing your responsibilities in each job, it is important to focus on how your work is contributing to the company’s goals. Make sure you use concrete examples when describing your achievements. In matter of fact, employers value candidates who can clearly identify their accomplishments. For example, you can say: “I played an active part in meeting the company’s projected growth rate for this year by generating several sales leads which resulted in a 20% increase in the company’s revenue year-on-year.”
4. Highlight your networking skills
Marketing is all about networking! Make sure you show employers that you have a large network and a strong online presence by including links to your public profiles, online discussions and portfolios (if applicable). Among other skills, good communication skills (63%) emerge as the top attribute employers are looking for in a candidate, according to the Bayt.com Middle East Job Index survey, August 2015. Bayt.com People platform and Bayt.com Specialties are a great place to start!
5. Add any relevant courses or certificates
A good education and added skills are always a plus when you’re looking for a job in marketing. So mention any training courses or certificates or workshops you have recently completed. You can find out about relevant courses, conferences, seminars, and education programs provided by the best learning providers in the Middle East and across the world on Bayt.com.
Bayt.com Tests is another great way to show employers that you are the person with the right skill sets for the job. Using tests, recruiters can qualify candidates by testing their expertise in a wide array of topics that include IQ, personality, and other technical skills.
This article originally appeared in Bayt.com
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