Japan’s Toshiba has maintained the number one spot in the Europe, Middle East and Africa (EMEA) market for mobile computers, according to Dataquest, the independent market research specialist. Final numbers for the second quarter of this year show Toshiba maintaining its leadership with a 13 percent unit market share, up from 12 percent last year and 1.6 percentage points ahead of its nearest competitor.
Over the past year, Toshiba has implemented a concerted sales and marketing campaign to boost market share, contending with fierce competition and fragile market conditions in the region, according to a company press release.
This push has resulted in consistent growth throughout the year and culminated in Toshiba retaining its market leadership at the end of the second quarter. Dataquest figures show that Toshiba’s growth of 22.4 percent against the comparable period last year far outstripped the market average of 15.8 percent for region.
The performance was attributed mainly to Toshiba’s strong penetration of the consumer and small business markets while maintaining its position in both the private and public sectors. It also won several major corporate rollouts, even though the corporate market has continued to be cautious in its purchasing of mobile computers
“We have introduced a host of new notebook products over the last six months which has bolstered our position in the market and given us a great advantage over the competition,” said Ahmed Khalil, Middle East sales and marketing manager of the company’s Dubai-based computer systems division.
“This has been a tough quarter for all mobile computer vendors. Economic recovery remains slow, which has meant further budget restraints, causing many businesses to delay their personal computer (PC) purchasing until the economy picks up. Toshiba is delighted that its substantial efforts during this difficult quarter have been again rewarded with the number one market position,” he added.
The Computer Systems Division of Toshiba Europe GmbH is a vendor for mobile computing solutions. In addition to notebooks, the company offers desktops and servers in Europe, Middle East and Africa under the Toshiba brand name. Headquartered in Neuss, Germany, the Computer Systems Division of Toshiba Europe GmbH is a wholly owned subsidiary of the Toshiba Corporation, the world’s eighth-largest computer and electronics company.
The Tokyo-based Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. Toshiba has 176,000 employees worldwide and annual sales of over $40 billion in 2001. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
