Emirates is the UAE’s most positively perceived home-grown brand in 2014, followed by The Dubai Mall and Emaar, according to YouGov’s first Home-Grown Annual BrandIndex Rankings. The new rankings showcase the top 10 brands with the highest Buzz scores over the last 12 months, tracked by YouGov’s flagship brand tracker BrandIndex.
Airlines, major attractions, FMCG and real estate brands take up many of the top 10 positions and resonate most positively among UAE residents in 2014. Emirates, which generated the highest levels of Buzz with a score of 52.2, formed new partnerships in the last 12 months with leading entertainment names, including Arab Idol, the Australian Open and the Fifa World Cup. The brand also ranks second in the Global Annual BrandIndex Rankings in the UAE.
The UAE’s most checked-in location on Facebook in 2014, The Dubai Mall, made waves last year with the introduction of King Croc, one of the largest crocodiles in the world. Being the world’s most-visited destination (as announced in January 2014).
