UNWTO Calls on Europe to Lead Tourism Restart

Published March 31st, 2021 - 12:30 GMT
UNWTO Calls on Europe to Lead Tourism Restart
Given tourism’s huge socio-economic importance, the benefits that will accompany the return of tourism in time for the peak European season will be felt well outside of the sector itself. (Shutterstock)
Highlights
As the latest data shows an 85% fall in tourist arrivals across Europe at the start of 2021, UNWTO has noted Europe can set a global example by restarting the sector.

The World Tourism Organization (UNWTO) welcomed European Commission Vice-President Margaritis Schinas to Madrid for a meeting focused on the joined-up response to the ongoing crisis, and on advancing plans for tourism’s vital restart.

As the latest data shows an 85% fall in tourist arrivals across Europe at the start of 2021, UNWTO has noted Europe can set a global example by restarting the sector. Given tourism’s huge socio-economic importance, the benefits that will accompany the return of tourism in time for the peak European season will be felt well outside of the sector itself.

This heightened relevance of tourism was reflected in the visit of the highest-level European Union delegation to UNWTO headquarters to date. Meeting with the Vice-President, UNWTO Secretary-General Zurab Pololikashvili further emphasised the need for harmonized protocols and digital solutions to make safe international travel possible.

UNWTO has congratulated the European Commission for taking the lead and advancing plans to launch its Digital Green Pass, recognizing its potential to restart tourism in a number of destinations. At the same time, the UNWTO leadership also credited the Commission’s intentions to support national recovery and resilience plans, as well as the recent launch of the ‘Re-Open EU’ website and mobile app, both of which effectively complement UNWTO’s own global #RestartTourism campaign.


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