US modem firm opens up MENA operations

Published April 9th, 2001 - 02:00 GMT

The Chicago-headquartered US Robotics, an international manufacturer of modems, opened up its Middle East and North African regional headquarters in Dubai, UAE, as part of its global expansion plan, which was announced in September 2000. 


"The Middle East is a market that we have been watching for a while," said Luis Baptista-Coelho, territory sales manager for US Robotics, "We feel that this is the right time for us to establish a direct presence in this important and dynamic region." 


US Robotics is bringing a new generation of modems, along with Internet connectivity solutions, to channel partners and end users. The move is also meant to allow the company to establish a technical support and customer base center for the region. 


The company offers a range of analogue modems, including desktop modems, business modems, ISDN Terminal Adapters, cable and DSL modems as well as wireless connectivity 



According to a company press release, USRobotics’ dial-up analogue and digital data access solutions will enable the Middle East SOHO and SME markets to benefit from high speed, broadband Internet technologies, for each unique Middle East network environment. Future products to be introduced in the region will include cable and DSL Internet access solutions. 


"We have a solid base of users and partners in the Middle East and North Africa. By establishing the regional US Robotics office here, we are simply moving closer to them, to learn more about the market and how we can service it," concluded Baptista-Coelho. — (Albawaba-MEBG)

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