Nine months after opening its Middle East headquarters in Dubai, the international manufacturer of modems US Robotics announced that its regional presence has enhanced its ability to curb gray market activities. Customized pricing and packaging policies have helped the company address direct market requirements and reduce parallel imports, reported a press release.
The company’s presence in the region has helped it understand market dynamics and devise new pricing and product strategies to boost channel sales and curb parallel imports. Careful pricing policies have played a major role in resolving this matter, and Arabic packaging is to be introduced very soon; yet the company is looking for more methods to prevent
parallel imports.
US Robotics’ regional office was set up in April 2001. Since then, the company has capitalized on existing relationships with distributors and resellers and developed new strategies to strengthen its channel.
“Our aim is to bring full Internet connectivity solutions to Small and Medium Enterprises (SME) in all these markets through analog, Integrated Services Digital Network (ISDN), digital subscriber line (DSL) and cable technologies. Yet, users in some countries may require a small feature that others do not need, due to the fact that some markets are more mature than others, or that Internet regulations are not the same everywhere,” said US Robotics regional sales manager for North Africa, Levant, and the Eastern Mediterranean, Mahmoud Samy.
US Robotics is a privately held company headquartered in the Chicago area. In the 1990’s, US Robotics began developing modem technology and was the first to boost analog modem speeds to the V.90 56K standard. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
