Algeria's Tonic Emballage, which is owned by Djerrar Abdelghani, has recently concluded an agreement to create a partnership with the giant American entertainment company, Walt Disney, as reported in Liberte Algerie of December 9. Tonic bought the license and exclusive rights to produce, market and sell a range of products bearing the Walt Disney label.
Walt Disney is keen to exploit Tonic's good management structure. Tonic Emballage, located in the Algiers area, is one of the largest producers of paper and board products and a major producer of games in Algeria.
The Algerian economy is growing rapidly and disposable income rates are rising, particularly among those working in the hydrocarbons sector.
