Wella Middle East is gearing up to take its mobile studio on tour once again throughout the United Arab Emirates (UAE) and Kuwait.
The Virtual Makeover Mobile Studio is a revolutionary concept that Wella has developed in order to offer consumers hair color consultancy. The Wella Virtual Makeover road show, which will be paying particular attention to the recently launched new look Viva Color, will commence in the UAE on September 18, with various units set up at venues in Dubai, Sharjah and Abu Dhabi.
In the UAE the road show on display in Dubai from September 18 - 21, moving to Sharjah from September 25 - 28, and then winding up in Abu Dhabi from October 2 - 5. The road show will then return to Dubai from October 9 - 12, with a tour in Kuwait from October 2 - 12.
Wella Middle East opened its Dubai based regional office in 2000. It comprises of a highly qualified 12-strong team, who together oversee the entire Gulf Cooperation Council (GCC) region, with further growth expected to continue in 2002. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
